Local SEO for cleaning companies.
A busy homeowner searching for a house cleaning service is a weekly client for years. An office manager searching for a commercial cleaner is a janitorial contract. Both decisions start exactly the same way — a Google search and a review check — and most cleaning websites are built to win only one of them. We build the site and the rankings that win both.
Map Pack is the box of three businesses Google shows on a map, above the ordinary blue links. Homeowners and facilities managers both start there. Dual funnel means separate pages, keywords and proof for residential and commercial, because they are not the same buyer.
Every client you win is a subscription. Rank like it.
Cleaning is the ultimate recurring-revenue local business, on both sides of the house. Most cleaning websites do not act like it.
Residential clients book weekly or every other week and stay for years once they trust you. Commercial clients sign janitorial contracts that renew annually and grow as their business grows. In the Gulf South, where humidity turns a neglected bathroom into a mold problem, cleaning is maintenance rather than luxury. That recurrence changes the math on every ranking: a single Map Pack position is not worth one job, it is worth the lifetime of every client it produces. Which is exactly why the franchises invest so heavily in showing up first.
But the two sides of your business search completely differently, and most cleaning websites treat them as one. Homeowners search for a maid service, a deep clean, a move-out clean. Office and property managers search for janitorial services, office cleaning, medical office cleaning. Each audience needs its own pages, its own proof and its own pitch — which is a web design problem before it is an SEO problem. So we build both funnels: residential pages that convert on trust and reviews, commercial pages that convert on professionalism and reliability, plus the optimized Google Business Profile and review engine that carry both to the top of the map. See the sites we have built or read how the two halves fit together.
The franchises rank because they invest, not because they clean better. Local SEO lets the independent company that actually shows up on time take the top spot back.
Why cleaning companies bring this to us.
Seven reasons, and the second one is that we build the website too.
Dual-funnel strategy
Residential and commercial get separate pages, separate keywords and separate conversion paths, because a homeowner and a facilities manager are not the same buyer and one generic services page loses both.
The website is part of the deal
We are a web design shop first, which is what makes the dual funnel possible. Two audiences need two paths through the same site, and that is a design decision. We build it — fast, mobile, quote request on one side, proposal request on the other. No separate build fee.
Trust signals that book homes
Letting a cleaner into your house is a trust decision. We build the review wall, the team photos and the bonded-and-insured proof that make a stranger comfortable handing you their keys.
Commercial pages that win contracts
Janitorial, office cleaning, medical facilities, post-construction cleanup. Dedicated commercial pages that speak to decision-makers, rank for contract-level searches, and feed your proposal pipeline.
Map Pack first
Both buyers start at the map. Weekly Google Business Profile management — categories, before and after photos, posts, Q&A — keeps your pin in the top three for residential and commercial alike.
Stop renting leads
Thumbtack, Angi and the booking platforms take a cut of every job and sell your leads to competitors. Organic rankings send clients straight to you — your price, your schedule, your client relationship.
No contracts, ever
You keep clients by showing up spotless every time. We keep you by producing every month. $599 a month, cancel anytime, and you keep the website.
What the $599 actually covers.
The same Growth plan every client is on, pointed at both sides of a cleaning business.
01Website design and build
A custom site with two clear paths through it, one for homeowners and one for facilities managers, so neither buyer lands on a page written for the other. Included in the plan, not billed as a separate project.
02Google Business Profile management
Full optimization and weekly activity on the listing that decides who gets both the house cleaning call and the janitorial enquiry.
03Dual-audience keyword strategy
We map every residential and commercial cleaning search in your market and break down who is currently winning each one.
04A page for every service and city
Conversion-built pages for recurring cleaning, deep cleans, move in and out, janitorial, office, medical and post-construction work, in every city you serve.
05Review generation and response
Automated review requests after cleanings, professional responses, and a star rating that closes homeowners and reassures facility managers.
06Citations, content and authority
Consistent name, address and phone across the local citation network, plus content both audiences search — what house cleaning costs, how often an office should be professionally cleaned, what is actually included in a deep clean.
How the first six months go.
No mystery phases. This is the order the work actually happens in.
Free visibility audit
We show you where you rank for residential and commercial searches across your service area, and who is taking the recurring clients you are missing.
Foundation fixes
Google Business Profile cleanup, citation corrections, call tracking, and a hard look at the website. If it is holding you back, this is where we scope the rebuild.
Build the ranking engine
The site goes live with both funnels, the service pages and the review system. These are the assets that move you up the map.
Climb the Map Pack
Weekly profile activity, fresh content and authority building push you into the top three for your money searches on both sides.
Compound and expand
Once the core market is won we widen it — new cities, specialty cleaning lines, larger commercial verticals — so recurring revenue keeps stacking.
Questions we get from cleaning companies.
If yours is not here, text 985-981-6256 and you will get a straight answer, not a sales call.
Should we focus on residential or commercial?
Both, and that is the whole point of the dual funnel. Residential fills the schedule with steady recurring revenue. Commercial adds contract-sized accounts that change the shape of the business. Separate pages let each side grow without confusing the other one’s buyer.
Do we need a new website, or can you work with ours?
Either way, though this is the industry where it matters most. Running two audiences through one generic services page is the single most common thing holding a cleaning company back. If your site already splits them cleanly we optimize it. If not, we design and build you a new one, included in the plan rather than quoted as a separate project. Custom web design is half of what we do; the work is at cre8mysite.com/work.
How do we compete with the franchises?
Locally. Map rankings reward proximity, review quality and genuine engagement, not franchise fees. An independent company with a strong review profile and an active listing routinely outranks the franchise branch down the road.
What about Thumbtack and the booking apps?
Use them while they are profitable, but do not build on them. They own the client relationship and take a cut forever. Rankings you own send clients straight to you with no middleman, and they compound instead of resetting every month.
How long until we see results?
Most cleaning companies see Map Pack movement within 60 to 90 days, with recurring client volume compounding as the service pages take hold.
What does it cost?
The Growth plan is $599 a month, month to month, no contract. That covers the website, the Google Business Profile work and the ongoing SEO. A couple of new recurring residential clients, or a fraction of one commercial contract, covers it.
Somebody is done cleaning it themselves. Be the company they find.
Every week, overwhelmed homeowners and frustrated office managers in your area decide they are done doing it themselves, and they search. Let us make your company the one they find, trust and book, on both sides of the business. Start with a free visibility audit: where you stand, what your website is doing about it, and which clients you are missing. Keep the list either way.
$599/mo Growth plan · Month to month · Cancel anytime